When Oetker Hotels chooses to expand, the watching is worth doing. This is the family that operates Hotel du Cap-Eden-Roc on the Cap d’Antibes, Eden Rock on St Barths, Le Bristol in Paris, Hotel La Palma in Capri, and a handful of other properties that constitute the most refined small portfolio in European hospitality. The houses are described, internally and with a certain unhurried confidence, as “masterpieces.” There are now twelve of them. The newest is the first in the United States — and the choice of address says everything about how Oetker reads American luxury in 2026.
A 1926 building, a 2026 reopening
The Vineta Hotel sits at 363 Cocoanut Row in Palm Beach, two blocks from Worth Avenue. The building dates to 1926, opened originally as the Lido-Venice, and has been on the U.S. National Register of Historic Places since 1986. For five decades it traded under the Vineta name; more recently it operated as the Chesterfield, a clubby hotel best known among Palm Beach regulars for its Leopard Lounge. Reuben Brothers — the London-based investment group that has previously partnered with Oetker on Hotel La Palma — acquired the property in 2022 and committed to the kind of multi-year restoration that historic Palm Beach buildings require. The hotel reopened on 2 March 2026 under its original name and under Oetker’s care.
The restoration was led by Tino Zervudachi, the Paris-based interior designer whose work spans Eden Rock and Hotel La Palma. Working with architects Spina O’Rourke & Partners, Zervudachi has reduced the room count from 53 to 41 — a deliberate move that creates more generous suites and more breathing room in the public spaces. The Mediterranean Revival façade, with its pale-pink stucco and arched windows, has been carefully preserved. Inside, the design introduces what Zervudachi calls “whimsical flourishes” — wave motifs, feather and palm prints, starry constellations — alongside linen prints and a light palette that draws on the particular quality of Palm Beach daylight.
The hotel itself
There are 41 rooms and suites, all in the bright, airy register Palm Beach has always done well — rattan, pale woods, palm motifs, ample natural light. The flagship dining venue is Coco’s, a Mediterranean-leaning courtyard restaurant whose culinary direction draws on Oetker’s other coastal properties. There is also an American bar in the lobby, a pool with cabanas and a Pool House menu serving both hotel guests and walk-ins from Worth Avenue, and a lush central courtyard framed by flowering trees.
The scale is the point. At 41 keys, The Vineta is closer in feel to a private house than a hotel — closer to Eden Rock than to one of the larger Florida resorts. Oetker has staked its position on this kind of intimacy across its portfolio, and the choice to reduce rather than expand room count at the Vineta is a statement of brand discipline.
Why Palm Beach, and why now
Palm Beach’s recent ascendancy is no longer a quiet trend. The island has absorbed an enormous post-2020 migration of wealth from the Northeast, and its restaurant scene, gallery scene, and now hotel scene have all been recalibrated to serve a year-round affluent population rather than a winter-only one. Oetker CEO Timo Gruenert told one outlet that many of the group’s existing European guests already either visit or call Palm Beach home — a confirmation that the Vineta is, in some sense, following the clientele.
But the deeper logic is about cultural fit. Oetker properties tend to occupy heritage buildings in places where heritage matters: a fortified clifftop on Cap d’Antibes, a Belle Époque townhouse on Faubourg Saint-Honoré, a former monastery overlooking Capri’s Marina Piccola. Palm Beach, with its century of Mediterranean Revival architecture and its insistence on a certain dress code at sundown, is more recognisably an Oetker town than almost anywhere else in the United States. The Vineta — restored rather than built, modest in scale, run with European service codes — fits the island the way Oetker properties tend to fit their addresses: as though they had always been there.
The Vineta Hotel is now open.
Discover The Vineta Hotel on the official website.
Source of image: The Vineta Hotel
